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Hur Apples säljare skall sälja in Apple Watch till dig

Publicerat av 4 mars 2015 No Comments

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9to5Mac har kommit över dokument som beskriver hur Apples säljare skall sälja in Apple Watch till oss.

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What does your customers already know?
Listen for cues that reveal what they care about. Then highlight the ways Apple Watch will add value to their life.
● What interests you most about Apple Watch?
● How do you see yourself using Apple Watch?
● Tell me about who this is for – is it for yourself or someone else? Is there a special occasion?

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Is their iPhone compatible (iPhone 5 or later)?
If not, position the benefits of upgrading to one that is. Discover what they love about their iPhone now. Then highlight how Apple Watch would enhance that experience.
● Tell me about how you use your iPhone.
● Do you have a favorite feature of iOS 8?
● Do you use any health or fitness apps on your iPhone?
Encourage customers who don’t use iPhone to switch now so they’re ready for Apple Watch later.

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What’s their personal style?
Discover your customer’s needs, tastes, and material preferences.
● Are you looking for a watch that’s more casual or formal?
● Would you like additional bands to suit different occasions?
● Do you prefer metal or leather bands?